In Coding Data Using RFM Analysis,a Value of "5" for the "M

question 102

Multiple Choice

In coding data using RFM analysis,a value of "5" for the "M" would indicate:

• A) the group of customers who spent the most amount of money, on average, per transaction during a specific time period
• B) the group of customers who have made the highest number of purchases within the a specific time period
• C) the group of customers who spent the most amount of money, in total, during a specific time period
• D) the group of customers who spent the most amount of money, on average, during a specific time period

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Definitions:

Objectives

Specific, measurable goals designed to achieve desired outcomes in a given timeframe.

Res Ipsa Loquitur

A legal doctrine that allows for the presumption of negligence in a lawsuit if the accident could not have happened without negligence.

Negligence

The failure to take reasonable care to avoid causing injury or loss to another person, resulting in legal liability for the negligent party.

Liability

Legal responsibility for one's actions or for a particular outcome, often involving compensation for harm or injury caused.