In Using RFM Analysis to Determine Which Customers Are Most

question 185

Multiple Choice

In using RFM analysis to determine which customers are most likely to make a future purchase,the value with the most impact is the:

• A) recency
• B) frequency
• C) monetary
• D) the one that has the highest value

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Definitions:

Front Office

The part of a business where customer interaction and the administrative work of a business are conducted.

Equipment Input

The machinery and tools used in the production or service process.

Chargeout Rate

The price per hour that a firm or individual charges for services, often used in consultancy and project-based work environments.

Billable Hour

A measure representing an hour of work that can be charged to a client, commonly used in legal, consulting, and professional services.