Many Times Demographic and Psychographic Information About Customers Are Not

question 141

Multiple Choice

Many times demographic and psychographic information about customers are not available through internal company records. In these situations:

• A) the information can be purchased from external marketing research firms
• B) a company can offer customers an incentive to provide the necessary information
• C) the database can be appended with interaction and history information
• D) geocoding can be appended to each customer's record

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Definitions:

Operations Management

The area of management concerned with designing and controlling the production process and redesigning business operations in the production of goods or services.

Walter Shewhart

A statistician recognized for the development of control charts and being a pioneer in the field of quality control and process improvement.

Operations Management

The management of business strategies to achieve the utmost efficiency within an organization.

Goods And Services

Products and assistance provided by businesses to customers; goods are physical items, while services are intangible aids or performances.