The Primary Reason for Building a Database, Coding the Information

question 50

Multiple Choice

The primary reason for building a database, coding the information, and mining the data is to use the output to:

• A)develop marketing programs customized for each customer.
• B)place customers into segments for the purpose of data-driven marketing programs.
• C)customize marketing programs to fit each market segment's profile.
• D)establish one-on-one communications with each customer.

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Definitions:

Self-Assessments

The process by which individuals evaluate their own performance, skills, and qualities, often used in educational and professional development contexts.

Feedback

Information provided to individuals or groups about their performance, intended to facilitate improvement or reinforce positive outcomes.

Goal-Setting

The process of identifying specific, measurable, achievable, relevant, and time-bound objectives to guide personal or organizational performance and development.

Career Management

The process of planning, controlling, and managing one's professional path and job choices over the course of their life.