The Following Statements Concerning Free Standing Inserts (FSI)and Print Media

question 1

Multiple Choice

The following statements concerning free standing inserts (FSI) and print media distributed coupons are true,except:

• A) consumers must make a conscious effort to clip or save the coupon
• B) coupons create brand awareness
• C) coupons enhance brand equity
• D) using FSI and print media encourages consumers to purchase the brand on their next trip to the store, thus increasing brand name recall

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Definitions:

Marginal Utility

The additional satisfaction or utility gained from consuming one more unit of a good or service.

Highly Profitable

Describing a business or activity generating significantly higher than average profits.

Substitute Products

Goods or services that can be used in place of one another, where the increase in price of one leads to an increase in demand for the other.

Total Utility

The total amount of satisfaction derived from the consumption of a single product or a combination of products.