Each of the Following Are Important Keys to Building a Successful

question 193

Multiple Choice

Each of the following are important keys to building a successful premium program except:

• A) match the premium to the target market.
• B) select premiums that are highly popular and current fads.
• C) select premiums that reinforce the firm's product and image.
• D) integrate the premium with other IMC tools.

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Definitions:

New Deal

Initiatives including programs, public works, fiscal reforms, and regulatory measures were launched by President Franklin D. Roosevelt throughout the 1930s in the United States to help the nation recover from the Great Depression.

Union Membership

The status of belonging to a labor union, an organization that represents workers in negotiations with employers regarding wages, working conditions, and other employment rights.

Cultural Inclusion

The practice of recognizing and respecting the diverse backgrounds, values, and perspectives within a group or organization.

White Ethnic Groups

Ethnic communities or populations in a society that are identified or identify themselves primarily through European descent.