In Choosing a Sponsorship, It Is Important for a Company

question 54

Multiple Choice

In choosing a sponsorship, it is important for a company to:

• A) choose local groups or individuals to sponsor
• B) match the audience profile with the company's target market
• C) develop a method of assessment prior to engaging in the sponsorship program
• D) choose an individual or group that is well known to maximize the sponsorship impact

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Definitions:

Undergraduate Degree

An academic degree earned after completing a course of study at a college or university, usually lasting four years in the United States.

Aptitude Test

An exam designed to determine a person's ability or potential to succeed in a particular activity, with no prior learning or knowledge assumed.

Achievement Test

An assessment designed to measure a person's knowledge, skills, or proficiency in a specific area or field.

Intelligence Test

A psychological assessment tool designed to measure a person's cognitive abilities and potential in comparison to a population.