In Terms of Goals for Public Relations,a Hit Is

question 90

Multiple Choice

In terms of goals for public relations,a hit is:

• A) an advertisement that is successful
• B) a consumer promotions' tie in with publicity
• C) mention of the company's name in a news story
• D) an advertising slogan with high recall

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Definitions:

Reactor Strategy

A reactor strategy is a type of business approach where an organization reacts to external forces and changes without a consistent strategic plan, often in response to immediate challenges rather than long-term goals.

Competitive Pressures

The influence exerted by competing organizations in a market, compelling businesses to continually improve and innovate.

Survive

To continue to live or exist, especially in spite of danger or hardship.

Porter's Generic Strategies

A framework devised by Michael Porter that outlines three strategic options for businesses to gain competitive advantage: Cost Leadership, Differentiation, and Focus.