When Reactions to a Small Scale Marketing Effort Are Used

question 85

Multiple Choice

When reactions to a small scale marketing effort are used to predict reactions in a larger area, the testing method is:

• A)emotional response.
• B)position advertising copytesting (PACT)principles.
• C)a test market.
• D)a simulation model.

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Definitions:

Disproportionate

Something that is unequal or out of balance in comparison to something else, often leading to unfairness.

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Cohabitation

Cohabitation is the state of living together in a romantic relationship without being legally married.