Cause-Related Marketing Is Based on the Idea That

question 10

Multiple Choice

Cause-related marketing is based on the idea that :

• A) it enhances brand parity
• B) has a direct impact on sales and profits
• C) consumers are more likely to make purchases from companies that support a good cause
• D) social responsibility is a critical part of every company's operation

---

Definitions:

Mechanistic

Referring to an explanation or process that is physically and functionally simple, often compared to a machine with parts working together in a predictable manner.

Identification

The process of recognizing or establishing the identity of a person or thing, often through documents or specific characteristics.

Social Control

Mechanisms, strategies, and institutions designed by society to regulate individual and group behavior, maintaining order and conformity.

Reintegrative Shaming

A method of social control involving expressions of community disapproval, followed by gestures of reacceptance into the community.