The Proposed Content of an Ad That Has Not Yet

question 69

Multiple Choice

The proposed content of an ad that has not yet been produced and the impact the ad may have on potential customers is measured using:

• A) behavioral response models
• B) multiattribute analysis
• C) concept testing
• D) emotional testing

---

Definitions:

Business Cycle Management

The practice of adjusting strategies and operations of a company in anticipation of or in response to economic expansions and contractions.

Customer Relationship Management

A strategy for managing a company's interactions with current and potential customers, typically involving the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Supply Chain Management

The coordinating and managing of all activities involved in sourcing, procurement, conversion, and logistics management of products.

Computerized System

An electronic system that uses computers and software to manage, control, or perform a task or process.