In Terms of Copytesting, All of the Following Criticisms Have

question 136

Multiple Choice

In terms of copytesting, all of the following criticisms have recently been voiced, except:

• A) copytests stifle creativity that is needed to produce ads that stand out
• B) copytests favor emotional approaches in advertising
• C) copytests tend to lead to ads about product benefits that are believable and understandable to a focus group
• D) members of focus groups know little about creativity and are not legitimate judges of creative advertising

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Definitions:

Firm Language

Language that is assertive and direct, often used in formal writing or in professional settings to convey certainty.

Displeasure

A feeling of unhappiness or annoyance, often resulting from disappointment or disapproval.

Refusing Requests

The act of denying or declining a request or proposal from another party.

Goodwill

An intangible asset representing the value of a business's reputation, brand, or positive customer relations, often considered during acquisitions.