When Using Recall Tests,it Is Important to Remember All of the Following

question 64

Multiple Choice

When using recall tests,it is important to remember all of the following factors,except:

• A) a person's general attitude towards advertising impacts his or her recall of ads
• B) the prominence of the brand name impacts recall scores
• C) the gender of the respondent; females tend to have higher recall scores than males
• D) the age of the respondent; older individuals tend to have lower recall scores

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Definitions:

Expert Witness

A specialist in a particular field whose opinion may help a court understand evidence or determine the fact of an issue.

Hostile Witness

A witness whose testimony is not favorable to the party calling them to testify, often showing obvious bias or reluctance.

Adverse Witness

A witness whose testimony is expected to be unfavorable to the party who has called them to testify.

Initial Client Interview

The first formal meeting between a legal professional and a prospective client to discuss the client's legal issue or case.