What Four Methods Are Available for Evaluating Public Relations' Activities

question 48

Essay

What four methods are available for evaluating public relations' activities?

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Definitions:

Dividend Expense

Typically, this is a misnomer as dividends are not expensed but are distributions of earnings to shareholders from the retained earnings of a company.

Financial Statements

Reports generated by a business to showcase its financial performance, position, and cash flows, typically including the balance sheet, income statement, and statement of cash flows.

Bonus Payments

Additional remuneration given to employees as a reward for their performance, often determined at the discretion of the employer.