Briefly Discuss the Importance of Credibility as a Characteristic of the Sender

question 81

Essay

Briefly discuss the importance of credibility as a characteristic of the sender in the model of persuasive communication.

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Definitions:

Operating Expenses

Costs associated with the day-to-day operations of a business, such as rent, utilities, and payroll, excluding the cost of goods sold.

Stockholders' Equity

The residual interest in the assets of a corporation that remains after deducting its liabilities.

Sales

The activities involved in selling products or services, or the total amount of goods or services sold.

Decentralization

The delegation of decision-making authority throughout an organization by providing managers with the authority to make decisions relating to their area of responsibility.