A Marketing Strategy Consists of Selecting a Target Market and Designing

question 39

Multiple Choice

A marketing strategy consists of selecting a target market and designing the "mix":

• A) as quickly as possible.
• B) necessary to satisfy the wants and needs of that target market.
• C) that puts company objectives first.
• D) that focuses on production.
• E) communicates price to the target market.

---

Definitions:

Earnings Per Share

Earnings per share (EPS) is a financial ratio that indicates the portion of a company's profit allocated to each outstanding share of common stock.

Treasury Shares

Treasury shares are previously issued shares that have been bought back by the issuing company, reducing the amount of outstanding stock on the open market.

Market Price

The current price at which an asset or service can be bought or sold in an open and competitive market.

Gross Profit Percentage

A financial ratio expressing gross profit as a percentage of revenue, indicating the efficiency of production or service delivery.