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Marketing Research Critics, Vijay Mahajan and Yoram Wind, Highly Regarded

question 64

Multiple Choice

Marketing research critics, Vijay Mahajan and Yoram Wind, highly regarded academics and business consultants, believe marketing researchers should be more involved with their clients. In order to do that they recommend all of the following except:

Recognize the importance of environmental factors and community infrastructure in disease prevention.
Understand the historical development of public health initiatives and their impact on community health.
Analyze the role of government and non-governmental organizations in the advancement of public health.
Identify key figures and their contributions to public health and nursing.

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