Examlex
The 11-step process that the textbook presents is the universally accepted process supported by the Canadian Marketing Association.
Algorithm
A step-by-step procedure or set of rules to be followed in calculations or other problem-solving operations.
Heuristic
A mental shortcut or rule of thumb that helps simplify decision making and problem-solving.
Mental Set
A tendency to approach situations in a fixed way based on previous experiences, potentially hindering problem-solving.
Fixation
A persistent focus of psychological energy on an earlier stage of psychosexual development due to unresolved conflicts.
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