Ray Kroc, a Milkshake Machine Salesman, Noticed That One Restaurant

question 106

Multiple Choice

Ray Kroc, a milkshake machine salesman, noticed that one restaurant in Ontario burned up many milkshake machines. He inferred that the restaurant was meeting the needs of the market better than other restaurants. His observation illustrates the use of:

• A) observational deduction
• B) exploratory research
• C) explanatory research
• D) causal research
• E) descriptive research

---

Definitions:

Person-Centered Approach

A counseling and therapeutic framework focusing on client autonomy and the therapist's empathy and unconditional positive regard.

Projective Tests

Psychological assessment tools that use ambiguous stimuli to elicit responses revealing hidden emotions and internal conflicts.

Five-Factor Theory

A model that outlines the five broad dimensions of personality as openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Humanistic Approach

A psychological perspective emphasizing individual potential for growth and the role of unique perceptions in guiding behavior and mental processes.