Which One of the Following Is NOT an Objective of Focus

question 15

Multiple Choice

Which one of the following is NOT an objective of focus groups?

• A) to generate ideas
• B) to understand consumer vocabulary
• C) to reveal consumer needs
• D) to determine quantities of a proposed new product that will be sold in a given market
• E) to reveal consumer attitudes

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Definitions:

Duration

A measure of the sensitivity of the price of a bond or other debt instrument to changes in interest rates, often used as an indicator of interest rate risk.

Yield To Maturity

The total return anticipated on a bond if it is held until it matures, including all payments of interest and principal.

Semi-Annually

This term describes events or processes, such as interest payments or calculations, that occur twice a year.

Face Value

The nominal or dollar value printed on a security or a financial instrument, such as a bond or stock.