The Question, "What Was Your Reaction to the Sony Blu-Ray

question 51

Multiple Choice

The question, "What was your reaction to the Sony Blu-Ray disc player advertisement you saw on television?" is an example of which response format?

• A) unaided, open-ended
• B) unaided, closed-ended
• C) scaled
• D) ad reaction measurement
• E) aided, open-ended response

---

Definitions:

Engineering Executives

Senior engineers who lead and manage engineering teams, oversee projects, and contribute to strategic planning within an organization.

Team Selling

A sales approach where a group of individuals with different expertise work together to sell a product or service to a customer.

Conference Selling

A sales strategy that involves selling products or services to potential clients during conferences or similar events, often utilizing booths or presentations.

Educational Programs

Structured sets of learning experiences or activities designed to educate individuals or groups, often aimed at gaining specific knowledge or skills.