A Winery Sees the Market in Three Distinct Segments Based

question 42

Multiple Choice

A winery sees the market in three distinct segments based upon usage of wine;a dog food manufacturer sees the dog food market in 12 segments;Toyota offers 17 different models ranging from a two-seater sports car to the Avalon luxury car.These are all examples illustrating how:

• A)marketers can take advantage of differences between market segments,simply by a conceptual analysis of differences in the marketplace.
• B)marketers should search for all differences between each of their products or services.
• C)marketers could take better advantage of differences between market segments if they had a method of determining insignificant differences in the marketplace.
• D)marketers can take advantages of differences between market segments,and differences analysis can be used to discovery statistically significant,meaningful,and stable differences.
• E)there are differences in the market,and by knowing statistical methods that focus on data summarization,marketers can take advantage of these differences.

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Definitions:

Book Value

Book value is the net value of a company's assets found on its balance sheet, calculated by subtracting liabilities from the total assets.

Trademark

A symbol, word, or phrase legally registered or established by use as representing a company or product, providing legal protection against infringement.

Exclusive Right

A legal provision that grants someone the sole permission to perform a certain action, like selling a particular product or service.

Literary Work

A work of fiction or nonfiction, published or unpublished, that exists in written or printed form, or in electronic media.