_____ Is a Strategy That Focuses on Keeping and Improving

question 99

Multiple Choice

_____ is a strategy that focuses on keeping and improving relationships with current customers.

• A) Commitment selling
• B) Relationship marketing
• C) Transactional marketing
• D) Market engineering
• E) Organization-customer synergy

---

Definitions:

Reliability

The degree to which an assessment tool produces consistent results when the same entity is measured under the same conditions on multiple occasions.

Stereotype Threat

Stereotype threat is the fear of confirming negative stereotypes about one's group, which can impair performance in a variety of domains.

Triarchic Theory of Intelligence

The Triarchic Theory of Intelligence, proposed by Robert Sternberg, suggests that intelligence is composed of analytical, creative, and practical abilities.

Stereotype Threat

The risk of confirming negative stereotypes about an individual's racial, ethnic, gender, or cultural group, which can impair performance in a variety of settings.