Subgroups of a Single Business or Collection of Related Businesses

question 43

Multiple Choice

Subgroups of a single business or collection of related businesses within a larger organization are referred to as:

• A) strategic marketing organizations
• B) strategic subgroups
• C) market segments
• D) business segments
• E) strategic business units

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Definitions:

Divergent Thinking

A cognitive technique or process designed for eliciting original ideas by investigating various feasible options.

Intellectual Disability

A term for varying degrees of cognitive impairment that affect intellectual functions and adaptive behavior.

Factor Analyzed

A statistical technique employed to discover fundamental factors or elements that clarify the correlation patterns among a group of observable variables.

Content Validity

Refers to the extent to which a test accurately measures or reflects the specific content of what it is supposed to assess.