The Hallmark Company Was Inspired by the Popularity of Jan

question 89

Multiple Choice

The Hallmark Company was inspired by the popularity of Jan Karon's best-selling novels about Mitford,a fictional town in the mountains of North Carolina,to develop a new line of products for Hallmark Gold Crown Stores nationwide.Hallmark created hundreds of Mitford-inspired products that authentically bring "the little town with the big heart" into tangible reality.The products include greeting cards,partyware and gift wrap,mugs,and puzzles for Hallmark's existing customers.Hallmark used a _____ strategy.

• A) market development
• B) market penetration
• C) product penetration
• D) product development
• E) diversification

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Definitions:

Ammonia

A compound of nitrogen and hydrogen with the formula NH3, used in industry and biological systems, notably as a waste product of metabolism in many organisms.

Freshwater Fish

Fish species that spend most or all of their lives in freshwater habitats such as rivers and lakes, contrasting with saltwater fish found in the ocean.

Main Point

The central or most important idea in a discussion, argument, or narrative.

Water Entry

The process of water moving into a particular space or material, often related to hydrodynamics or soil science.