Once Marketing Managers Have Determined a Global Product and Promotion

question 112

Multiple Choice

Once marketing managers have determined a global product and promotion strategy,they can select the remainder of the marketing mix.However,entry into many developing nations presents special pricing problems because:

• A) the rate of capital accumulation exceeds the rate of population growth.
• B) of exchange rate caps.
• C) of price discrimination.
• D) there is a lack of mass purchasing power.
• E) advertising time on television is available for sale in all developed countries.

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Definitions:

No Demand

A market situation where there is no consumer desire or interest in purchasing a specific product or service.

Inconsistency

The state of being inconsistent; lack of uniformity or steadiness in actions, values, or outcomes.

Training

The process of teaching or developing in oneself or others, any skills and knowledge that relate to specific useful competencies.

Wedding Preparation Service

A business that offers planning and coordinating services for weddings, including venue selection, catering, and decorations.