While Looking at the DVDs at Target,Tee Tried to Remember

question 51

Multiple Choice

While looking at the DVDs at Target,Tee tried to remember the name of the action movie starring Harrison Ford as an archeologist so he could buy the DVD.Which step of the consumer decision-making process is this?

• A) Antecedent search
• B) Need recognition
• C) External information search
• D) Alternative evaluation
• E) Internal information search

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Definitions:

Interest Rate

The fraction of a loan subject to interest charges to the borrower, usually shown as an annual percentage of the remaining loan balance.

Investment

The process of allocating resources, usually money, with the expectation of generating an income or profit.

Vigilant Investors

Active and informed investors who closely monitor their investments and market conditions to protect and grow their portfolio.

Efficient Operation

A mode of functioning in which a system uses the smallest amount of input resources to achieve the highest amount of output.