All of the Following Statements Are Reasons Why Consumer Goods

question 14

Multiple Choice

All of the following statements are reasons why consumer goods companies take a regional approach to marketing rather than a national approach EXCEPT:

• A) Many firms need to find new ways to generate sales because of sluggish and intensely competitive markets.
• B) A regional approach gives marketing managers control over the competitive environment.
• C) Computerized checkout stations with scanners enable retailers to assess accurately which brands sell the best in each region.
• D) Many packaged-goods manufacturers are introducing new regional brands intended to appeal to local preferences.
• E) A more regional approach allows consumer goods companies to react more quickly to competition.

Understand the principles and importance of credibility in persuasive communication.

Identify the effective main idea in persuasive messages.

Recognize different types of messages and their purposes, particularly persuasive messages.

Comprehend the use of indirect and direct approaches in persuasive messaging.

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Definitions:

Police Brutality

Excessive or unnecessary use of force by police against civilians.

Intractably Opposed

Describes parties or opinions that are so strongly opposed to each other that no agreement or compromise seems possible.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.

Death Penalty

A legal punishment where a person is put to death by the state as a penalty for a crime.