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Thompson Pools installs and maintains swimming pools.They group their customers according to their needs: new installs,regular maintenance,and frequent product consumers.When do they need a new segmentation analysis?
Full-time Workers
Individuals who are employed in jobs that typically require a minimum number of hours worked per week, often considered to be 35-40 hours.
Adult Population
Individuals within a society who are considered adults, usually based on age, for purposes of labor market analysis and demographic studies.
Employed Category
Classification of individuals within the labor force who currently have jobs or are working.
Unemployed Category
A classification for individuals who are not currently employed but are actively seeking work and available to start work.
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