If a Market Segment Is Especially Motivated by Coupons in Newspapers,which

question 11

Multiple Choice

If a market segment is especially motivated by coupons in newspapers,which segmentation success criterion is most influential in the success of this program?

• A) Responsiveness
• B) Identifiability and measurability
• C) Substantiality
• D) Accessibility
• E) Functionality

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Definitions:

Groupthink

Is group pressure to conform despite individual misgivings.

Pressured

Feeling the influence or persuasion to do something, often involving stress or tension from external forces or expectations.

Large

Of considerable or significant size, extent, or capacity.

Dissenting Views

Opinions that differ or disagree with the majority or official stance.