Product Positioning Is the Process Of

question 183

Multiple Choice

Product positioning is the process of:

• A) finding the correct location for retail outlets to sell a product category.
• B) finding the right channel of distribution for a product.
• C) creating the desired image of the firm's product.
• D) competing with competitors' products in the retailers' stores for the best position on the shelf.
• E) pricing the product to be at a competitive level with other brands on the market.

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Definitions:

Border Slave States

The U.S. states located along the border between the northern states, where slavery was illegal, and the southern states, where slavery was legal, prior to and during the Civil War.

Unconstitutional

A term describing any law, decree, or government action that violates the constitution.