Marketers Use Demographic Information to Segment Markets Because It Is

question 147

Essay

Marketers use demographic information to segment markets because it is widely available and often related to consumers' purchasing and consumption behavior.List five common bases used by marketers for demographic segmentation.For each base listed,give an example of a product specifically targeted to the needs and wants of the segment identified within the base.

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Definitions:

Material Culture

Consists of the physical objects, resources, and spaces that people use to define their culture, including buildings, artifacts, tools, and art.

Non-Material Culture

The ideas, beliefs, values, norms, and practices that are shared among a group of people and influence their behavior but are not physical objects.

Norms

Culturally defined rules that outline appropriate behaviours.

Folkways

Informal norms that suggest customary ways of behaving.