Apple Computer,Inc

question 171

Multiple Choice

Apple Computer,Inc.recently dropped "Computer" from the company's name to become Apple,Inc.This was a part of its _____ away from simply being perceived as a computer company.

• A) quality modification
• B) aesthetic modification
• C) demarketing
• D) repositioning
• E) functional extension

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Definitions:

Premack Effect

A concept in psychology that suggests behaviors with a higher likelihood of occurring can strengthen behaviors that are less likely to occur.

Fixed-interval Schedule

A schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed, in behaviorist psychology.

Violently Attacked

Violently attacked describes an act of physical aggression aiming to inflict harm or damage on a person or object.

Vicarious Reinforcement

Learning that occurs by observing the reinforcement of another's behavior, leading to an increase in that behavior in the observer.