Nonprobability Samples

question 96

Multiple Choice

Nonprobability samples:

• A) require more expensive marketing research than probability sampling
• B) include any sample in which little is done to obtain a representative cross section of the population
• C) by definition must be representative of the population
• D) often start out with random numbers to ensure selection of subjects is truly random
• E) offer an easy method for determining sampling error

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Definitions:

Product's Image

The public perception or reputation of a product as shaped by branding, marketing, and customer experiences.

Price Cutting Campaign

A marketing strategy involving the reduction of prices of goods or services to attract more customers or drive sales volume.

Predatory Pricing

A strategy where a company sets very low prices with the intent to drive competitors out of the market, which can sometimes lead to monopolistic practices.

Marketing Director

A senior executive responsible for directing and overseeing marketing strategies and campaigns to boost brand awareness and sales.