Nonprobability Samples

question 96

Multiple Choice

Nonprobability samples:

• A) require more expensive marketing research than probability sampling
• B) include any sample in which little is done to obtain a representative cross section of the population
• C) by definition must be representative of the population
• D) often start out with random numbers to ensure selection of subjects is truly random
• E) offer an easy method for determining sampling error

---

Definitions:

Productive Vocabulary

The set of words a person is able to produce or use actively in speech and writing.

Development of Language

Refers to the process by which humans acquire the capacity to perceive, produce, and use words to understand and communicate.

Bounded Rationality

The concept that decision-making is limited by the information available, cognitive limitations of the mind, and the time available to make the decision.

Mental Shortcuts

Cognitive strategies or heuristics that the mind uses to make decisions or judgments quickly.