University Research Study A Regional State University Is Experiencing Declining Enrollments. the Administration

question 132

Multiple Choice

University Research Study
A regional state university is experiencing declining enrollments. The administration is concerned with this situation and has asked a marketing research class to conduct a research study and make recommendations. One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program. They do not know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university.
-Refer to University Research Study.Because the students must finish the research project within a semester and do not have much money to conduct the research,which of the following would be the best quickest and least expensive method of collecting survey data?

• A) In-home personal interviews
• B) Mail surveys
• C) Internet surveys
• D) Marketing research aggregators
• E) Mall intercept interviews

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Definitions:

Mergers and Acquisitions

Financial transactions in which the ownership of companies, other business organizations, or their operating units are transferred or consolidated.

Deposit Insurance

A protection scheme that guarantees a depositor's money in the event of a bank failure, up to a certain limit.

Big Banks

Large financial institutions that hold a significant portion of a country's total banking assets.

Moral Hazard

A situation in which one party engages in risky behavior knowing that it is protected against the consequences, often because another party bears the cost of those actions.