Which of the Following Describes Cooperative Branding

question 29

Multiple Choice

Which of the following describes cooperative branding?

• A) When advertising identifies a brand as a part that makes up another product
• B) When two brands receive equal treatment,borrowing from each other's brand equity
• C) When products are advertised together to suggest usage together
• D) When advertising identifies a brand that should not be used with another product
• E) When advertising identifies a family of brands