Fitbit the Pedometer Is Getting Kicked Up a Notch with the the New

question 60

Multiple Choice

Fitbit
The pedometer is getting kicked up a notch with the new Fitbit device. The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep. It digitally records the distance a user walks or runs, right down to the number of steps, and calories burned. The device wirelessly sends data to its Web site, fitbit.com, giving users minute-by-minute details. Users can add consumption information at the Web site, allowing an accurate picture of calorie consumption and expenditures. Unlike other devices, like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399, the Fitbit combines both functions. The first-time Fitbit setup isn't very easy for users, but once over that hurdle, it's relative easy to use.
-Refer to Fitbit.The company marketing the Fitbit does not currently market a product like this.Which of the following best represents the category of new product the Fitbit is for this company?

• A) New-to-the-world product
• B) New product line
• C) Addition to existing product lines
• D) Repositioned product
• E) Incremental product

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Definitions:

Sociocultural-Graded Influences

Factors that affect individuals differently based on their social and cultural background.

Age-Graded Influences

External factors that affect individuals in a similar way at similar ages, often related to societal expectations and norms.

History-Graded Influences

Events and experiences that are common to a particular generation or cohort, influencing their beliefs and behaviors.