When P&G Began Marketing Tide Free & Gentle,which Is Dye-

question 154

Multiple Choice

When P&G began marketing Tide Free & Gentle,which is dye- and perfume-free,this represented which new product category?

• A) Repositioning strategy
• B) New product line
• C) Addition to existing product line
• D) Discontinuous innovation
• E) Revision of existing products

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Definitions:

Harley Owners Group

A community marketing program and official riding club sponsored by Harley-Davidson, aimed at enhancing the motorcycling experience through organized rides and events.

Harley-Davidson

An American motorcycle manufacturer known for its heavyweight motorcycles designed for cruising on highways, and its distinctive brand culture.

Website Incorporates

The process or technique of integrating various elements and features into a website to enhance functionality, user experience, and content delivery.

Narrative Identity

The story one tells oneself about who one is.