Which of the Following Is the LEAST Likely Source for New-Product

question 172

Multiple Choice

Which of the following is the LEAST likely source for new-product ideas?

• A) A company's distributors
• B) Its customers
• C) Its employees
• D) Its financial lenders
• E) Its competitors

---

Definitions:

Decision Criteria

The standards or benchmarks used to guide the selection of alternatives in the decision-making process.

Unreasonable Demands

Requests or expectations that are excessive, unrealistic, or impossible to satisfy.

Review Process

A systematic examination or assessment of something with the potential for feedback or revision, often used in academic, professional, or organizational contexts.

Suppliers

Businesses or individuals that provide goods or services to another entity, typically within a supply chain.