Canesta Company Has Developed a Virtual Keyboard Out of Light

question 147

Multiple Choice

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and PDAs.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If,in choosing its channel,Canesta is most concerned about the life cycle of the device,then its choice of channels will largely be influenced by:

• A)factors of production
• B)customer characteristics
• C)ownership factors
• D)product factors
• E)market factors

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Definitions:

Office Supplies

Items used in offices for daily operations, including paper, pens, files, and other stationery.

Salaries Payable

A liability account that reflects the amounts owed to employees for services rendered but not yet paid.

Total Assets

The sum of all current and non-current assets owned by a company.

Total Expenses

The sum of all costs and expenses incurred by a business or organization during a specific period.