Color Can Be Used by Retailers to Create a Mood

question 40

True/False

Color can be used by retailers to create a mood or focus customer attention on a particular product.

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Definitions:

Stimulus

A stimulus is any event or situation that evokes a response or reaction from someone or something.

Vicarious Learning

A learning process where individuals acquire knowledge or behaviors by observing the actions and consequences experienced by others.

Modeling

The process of learning and mimicking behaviors, attitudes, or techniques from others, often role models or mentors.

Albert Bandura

A psychologist renowned for his work on social cognitive theory and the concept of self-efficacy.