_____ Is Used by Public Relations Specialists to Handle the Effects

question 156

Multiple Choice

_____ is used by public relations specialists to handle the effects of unfavorable publicity.

• A) Media planning
• B) Crisis management
• C) Message power
• D) Damage control
• E) Communication narrowcasting

Understand the concept of payback period and how it is calculated.

Know the differences between net present value and average rate of return methods of capital investment analysis.

Recognize the purpose and method of calculating average rate of return.

Comprehend the concept of net cash inflows and their importance in capital budgeting decisions.