John Diaz Immigrated to Tallahassee from Cuba in the 1980s

question 64

Multiple Choice

John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper-middle-class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.
Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound.
-Refer to Diaz.The smell of fresh coffee,the fact it is made where drinkers can watch the process,and the comfortable chairs all are used to create the store's:

• A) atmosphere
• B) cultural impact
• C) target strategy
• D) merchandise mix
• E) promotional strategy

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Definitions:

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Affects

Refers to the experience of feeling or emotion in psychological context.

Social Networks

The structures made up of individuals or organizations that are connected by one or more types of interdependencies, such as friendships, kinships, common interests, financial exchanges, or relationships of beliefs.

Cognitive Imagery

The mental process of generating visual or sensory representations of objects, scenes, or events to aid problem-solving, preparation, or understanding.