Which of the Following Is NOT a Disadvantage a Firm

question 101

Multiple Choice

Which of the following is NOT a disadvantage a firm using mass communication might experience?

• A) Inability to assess customer reactions to the promotion immediately
• B) Clutter from competitors' messages
• C) Distractions around the consumer at the time of receipt of the message
• D) Inability to know exactly who is receiving the message
• E) Great expense on a per person exposed basis

---

Definitions:

Defense Mechanisms

Strategies used to keep unconscious thoughts from the conscious mind.

Psychological Processes

Activities of the mind that involve receiving, processing, storing, and retrieving information.

Consciously Experiencing

The process of being aware of and directly perceiving events, emotions, and thoughts in the present moment.

Denial

Not acknowledging unconscious content.