When Castrol Syntec,a Premium Motor Oil,sought a New Way to Reach

question 51

Multiple Choice

When Castrol Syntec,a premium motor oil,sought a new way to reach its young,car-passionate audience,the brand found its mark with video games.In its first-ever attempt at in-game advertising,Castrol Syntec found a way to show consumers (in a virtual world) the brand's power and performance.In the communication process,the game served as a(n) _____ for transmitting the message.

• A) sender
• B) decoder
• C) encoder
• D) channel
• E) receiver

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Definitions:

Principal's Conduct

Actions or behaviors of a principal (party who has authorized an agent to act on their behalf) that can affect the principal's legal rights and liabilities.

Express Ratification

The explicit approval or confirmation of an act or contract by all parties involved, often necessary for the act's validity.

Manifests Assent

The demonstration of agreement to the terms of a contract, often through an overt action or explicit consent.

Legal Relations

The relationships between individuals or organizations that are defined and regulated by law, including rights, duties, and liabilities.