Toys 'R' Us Retailers Are Using Social Media in Unprecedented Levels.In 2011,more Than

question 48

Multiple Choice

Toys 'R' Us
Retailers are using social media in unprecedented levels.In 2011,more than 90% of all U.S.retailers were using social media.That's a monumental increase given the fact that only 4% used it in 2007.About 70% are on Facebook and MySpace,and more than half use Twitter.Toys 'R' Us is one of those retailers.The retailer has enlisted basketball superstar Shaquille O'Neal in a "Join Shaq Give Back" promotion in which $1 is donated to a charity for every new Facebook fan.Shaq tweets about his "Shaq-a-Claus" challenge to his 4.3 million followers.The Facebook site also focuses on parents with the song "I don't want to grow up."
-Refer to Toys 'R' Us.By donating $1 to charity for every new Facebook fan,Toys 'R' Us is using:

• A) admiration
• B) cause-related marketing
• C) product publicity
• D) philanthropic marketing
• E) ethical marketing

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Definitions:

Fiscal Policies

Fiscal policies are government strategies involving taxation and spending decisions designed to influence economic conditions, including growth, inflation, and unemployment.

Monetary Policies

Economic strategies and decisions by a government or central bank to control the money supply and interest rates in an economy.

Conservative Economists

Economists who prioritize free market principles, limited government intervention, and fiscal conservatism in their analysis and policy recommendations.

Rational Expectations Theorists

Economists who postulate that individuals make decisions based on their rational outlook, available information, and past experiences.