According to the AIDA Concept,the First Step an Advertiser Must

question 152

Multiple Choice

According to the AIDA concept,the first step an advertiser must take is to gain the consumers'::

• A) attention
• B) attitude alignment
• C) action
• D) adaptation
• E) adoption

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Definitions:

Mental States

Conditions of mind or consciousness, including emotions, attitudes, beliefs, and thoughts.

Looking-glass Self

The concept that an individual's self is shaped by interactions with others and the perception of how others view them.

Domestic Violence

Also called family violence or intimate-partner violence, physically harmful actions that occur within the home or family, between people who have a close relationship with each other.

Purchasing Decisions

The process by which individuals decide what, when, and how to buy goods or services.