All of the Following Are Advantages Offered by Radio to Its

question 46

Multiple Choice

All of the following are advantages offered by radio to its advertisers EXCEPT:

• A) commercial clutter
• B) low cost
• C) can be scheduled on short notice
• D) short-term advertiser commitments
• E) immediacy of message

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Definitions:

Superego

The superego is a component of Sigmund Freud's psychoanalytic theory, acting as the ethical component of the personality and providing moral standards by which the ego operates.

Id

In Freudian psychology, the part of the mind that is the source of instinctual impulses and demands for immediate satisfaction of basic needs.

Libido

A psychological term used to describe sexual desire or drive.

Psychosexual Development

A Freudian concept outlining how personality development takes place through stages during childhood, centered around the gratification of libidinal urges.