An Ad in Which Dunkin' Donuts Tells Consumers That More

question 104

Multiple Choice

An ad in which Dunkin' Donuts tells consumers that more "hard-working" people prefer their coffee than the high-priced,"elitist" coffee sold at Starbucks is an example of _____ advertising.

• A) competitive
• B) institutional
• C) comparative
• D) image
• E) pioneering

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Definitions:

Paradigmatic Examples

Representative instances that illustrate a concept, theory, or method clearly and unambiguously.

Self-Contradictory

Characterized by statements or propositions that are logically inconsistent with each other, leading to a contradiction.

Genus

Genus denotes a class or group of entities that share common characteristics, serving as a part of the hierarchical classification in biology and logic.

Differentia

The characteristic that distinguishes a species or a member of a species from all others of the same genus or category.