_____ Measures the Number of Target Consumers Exposed to a Commercial

question 22

Multiple Choice

_____ measures the number of target consumers exposed to a commercial at least once during a specific period,usually four weeks.

• A) Noise level
• B) Frequency
• C) Reach
• D) Synchronization
• E) Cost per contact

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Definitions:

Expectations

Assumptions or beliefs about what will happen in the future or how someone should behave.

Anticipatory Socialization

The process through which individuals learn and adopt the values, behaviors, and norms of a group or organization they aspire to join.

Congruence

The degree to which elements are in agreement or harmony with each other, often used to describe the alignment between personal values and organizational objectives.

Adaptive Nature

The ability of an organism, individual, or system to adjust or change in response to environmental changes or challenges.